Online Marketing: Business Case Or Business Waste?

This article will explain some of the advantages of online marketing blog via search engine results page (SERP) and then provide several business case examples of using SERP and potential opportunities.

Since the mid-1990s businesses have sought answers to how to improve sales by taking advantage of the many facets of online (internet) marketing.

You name it, it has been tried; email, banner advertisement, pop-up, pop-unders and search engine marketing (pay per click) has crowded the information highway. Some have proved successful and some have been proven foolhardy, regardless of the outcome, they have all been repeatedly tried and are still in use.

Companies, like Amazon.com, have become online marketing legends. Others, like Netflix.com are so successful that they are pushing their brick and mortar competition to the brink. However, the biggest success story by far has been Search Engines; especially its star company of the industry, Google. Google commands an amazing 76% global market share of the two and a half billion daily online searches. They have become so dominant that their name is synonymous with the Internet itself, on a daily basis everyone hears the words “Google it” and knows exactly what it means.

 

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